So the folks over at Vitamin Water aka Glacéau aka Coca Cola must be shaking in their sugar-laden boots over the lawsuit brought against them by the Center for Science in the Public Interest. The CSPI has filed the lawsuit over a year ago and is claiming that the company made deceptive advertising claims when it said the product would keeping consumers as “healthy as a horse.”
I am certainly all for freedom in advertising but when the product that will keep you as “healthy as a horse” is 125 calories worth of sugar water, it may be time for the advertising cavalry to ride in and save the day. Coke lawyers tried to get the case dismissed outright but a federal judge tossed out their motion and thus the case will march on.
These kinds of nutrition claims are nothing new as the vast majority of “sports drinks” or “energy drinks” are nothing more than caffeinated sugar water touted to provide energy. Well yes they do provide energy; 4 calories per gram of white sugar specifically and nothing more. It’s time we stopped holding such low standards and up our requirement when we demand a “functional beverage.”
Joe Stout – MS