When you least expect it, the unlikeliest of sources will promote your product.
That lesson was learned this past Sunday night on an episode of American Idol.
Trevor McBane, a goat farmer from Oklahoma, gave a rousing solo performance on Sunday night’s show, and afterwards he and the show’s host, Ryan Seacrest, briefly discussed goat milk and how healthy it is for people to drink.
You just never know where the truth is going to come from about goat milk products.
Change takes time, and changing the attitudes of people in the United States is a slow process. With regards to milk, it is even more of a slow process. People in the States have been growing up on cow milk since this country was founded, so it is not surprising that more than a few Americans wrinkle their noses when it is suggested that goat milk is much healthier for a person to drink and every bit as delicious as cow milk . . . but it is the truth!
We stopped by a local farmers market last week, and lo and behold, one of the vendors was selling chevre, a goat cheese product, and it was delicious. Everyone who sampled it said how rich its flavor was, and quite a few customers purchased some of it while we were there. And at that same market was a vendor selling goat soap and goat lotion, and many customers were also surprised at how fragrant the soap and lotion were, and quite a bit of those two products were sold as well.
They might have been surprised but we were not.
Ninety years of Mt. Capra has taught us one thing: goat milk products are excellent! Whether it be goat milk probiotics, cleansing supplements, infant formula, or goat milk whey, there is no doubt at all that goat milk products are here to stay and gaining in popularity.
Yes, change takes time, but goat milk products are gaining momentum and popularity, and that makes us smile.
Thank you Trevor McBane! We couldn’t agree with you more!
ABOUT MT. CAPRA
Mt. Capra is a small, family-run farm in the Pacific Northwest which, for nearly a century, has been producing premium whole foods and nutritional products from goat milk. Our grass-fed goats graze on pesticide-free and chemical-free forage 365 days a year. No hormones or antibiotics are used to increase production.
“Wellness shaped by goat’s milk”